Is Duplicate Content On Your Blog A Bad Plan?


Almost everyone knows by now that duplicate content is bad for websites. But how about for your blog?

Yes, in a word, duplicate content is always bad. But what exactly is duplicate content? Does that mean you can’t copy and paste articles or content from other blogs? No, you can but there are a few things you should keep in mind:

First, your original content to borrowed content ratio needs to be at a minimum 50/50. That is, you have to include at least as much original content as you do borrowed content. Otherwise, search engines won’t see it as anything but duplicate content. You’re better off, though, if you make that at least 60% original content.

Secondly, be sure to give attribution. If you borrow from another website or blog you must link to it as a form of attribution. Alternatively, you can write out the website URL, but you’re better off linking as that gives your blog more crawlability.

That’s pretty much what you need to keep in mind about borrowed content for your blog, but you can also use reprint articles. Here’s a trick:

Take an article from an article directory and use it as a Part I, Part II post. On Part I, reprint the first part of the article with a “to be continued” at the bottom of the post and the date you plan to continue the post. Then, in Part II you can include the author’s resource box. Be sure you include this. Otherwise, you are stealing content and that’s never cool.

Another way to re-use content is to snag an image from another website and hotlink it to the original source. In that way, you are giving attribution while taking valuable content for yourself. Be sure to include an alt tag so you can get the SEO benefits for yourself.

One final caveat: Don’t rely too much on borrowed content. You’re always better off with original content, but there are times when you might want to use what someone else using. Occasionally, you might want to use the trackback feature on your blogging software. Copy-paste content from another blog using the above guidelines and trackback to that blog. This posts your blog entry as a comment on the other blog with a link back to your blog so readers can read your entire entry. It’s a powerful way to build links and content for your site.

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