Internet Marketing: Did You Test The Waters First?


Here we have another stuffy advertising man looking for a way to turn the Internet into the milk machine that other advertising media apparently are. The problem is, the Internet is its own medium – unique, quite unlike any of the others.

Of course, stuffy or not, his observations of his clients’ perceptions of the web are quite accurate. Many people think they can go online and just meet with instant success. That rarely happens. In fact, as the web grows, the more companies will have to fight to get their fair share of business. It’s getting more and more competitive.

Doing business online is very little like traditional means of doing business. As the web grows so too does the need to track every element to see how successful it is. We recommend not tossing thousands of dollars at your website right away. Take it one small step at a time. Test a few things first to see what works for you. There are hundreds of online marketing strategies and most of them work for someone. However, not all of them work for everyone. You must be discriminating in terms of the methods you use to reach your audience. Otherwise, you could end up throwing millions of dollars out a window that you didn’t need in the first place.

When it comes to Internet marketing, don’t just jump in with both feet. You’ll need to test the waters first, and make sure you have a lifeguard handy in case you start to sink.

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