Hey, Webmaster! Google Ain’t Your Problem

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Speaking from personal experience, it seems to me that many webmasters are much quicker to level the finger at Google (and other engines) than they are to diagnose their own web sites in order to find out whether something is wrong.

As a friend of mine likes to say, “Google’s job is to help searchers find information. Your job as webmaster is to help Google do that better.”

The bottom line is, if your website loses rankings, it’s due primarily to one of two things, or a combination of both:

  1. The content on your own website
  2. Increased competition

Well, you can’t do anything about increased competition, but you can improve your website. If you spend an hour every day thinking of ways to improve your website and implementing strategies to maintain its competitiveness, then you should be in good graces with Google. If your site falls in rankings, it’s probably not Google’s fault. Look within.

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