Here we have another stuffy advertising man looking for a way to turn the Internet into the milk machine that other advertising media apparently are. The problem is, the Internet is its own medium –
Almost everyone knows by now that duplicate content is bad for websites. But how about for your blog? Yes, in a word, duplicate content is always bad. But what exactly is duplicate content? Does that
Not surprisingly, I’ve been asked how this works. The essential answer is: do the basics and do them REALLY well. Anyone who’s been online for any length of time has been asked how do you
What Is Personalization? The most basic explanation of personalization is that it a system by which the search engines are able to extract patterns from previous search behavior and adjust present and future search results
All Google has to do to solve this problem of theirs, is to take away the indicator people use to buy and sell PageRank. Someone suggested to me that Google would never do away with
Only half-kidding but at least where targeted traffic is concerned, Google is still the all important being you should be worshipping online. Don’t ignore the other two major demigods Yahoo! and MSN, but Google will
Google told us in February that they had fixed its Google Bomb problem. Then Stephen Colbert proved otherwise. Not everyone thinks he’s the greatest living American, but Google apparently thinks he does, or thousands of
If you are a webmaster trying to build the optimal website for your topic or business there is a great web tool you should know about and it’s totally free. It’s called freeware. Good Keywords
Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings – by
Speaking from personal experience, it seems to me that many webmasters are much quicker to level the finger at Google (and other engines) than they are to diagnose their own web sites in order to find