Internet Marketing: Did You Test The Waters First?


Here we have another stuffy advertising man looking for a way to turn the Internet into the milk machine that other advertising media apparently are. The problem is, the Internet is its own medium –

Is Duplicate Content On Your Blog A Bad Plan?


Almost everyone knows by now that duplicate content is bad for websites. But how about for your blog? Yes, in a word, duplicate content is always bad. But what exactly is duplicate content? Does that

For Effective SEO, Stick To The Basics


Not surprisingly, I’ve been asked how this works. The essential answer is: do the basics and do them REALLY well. Anyone who’s been online for any length of time has been asked how do you

Google Bombs And The Greatest Living American


Google told us in February that they had fixed its Google Bomb problem. Then Stephen Colbert proved otherwise. Not everyone thinks he’s the greatest living American, but Google apparently thinks he does, or thousands of

Don’t Use Free Blog Hosts


Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings – by

Hey, Webmaster! Google Ain’t Your Problem


Speaking from personal experience, it seems to me that many webmasters are much quicker to level the finger at Google (and other engines) than they are to diagnose their own web sites in order to find

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